When you hear the name Louisville Slugger, you know where your love of baseball and softball began; it immediately brings back thoughts of swinging a baseball bat for the first time and of watching your favorite team compete. This company is possibly the most recognized in baseball and softball bats and for more than 120 years, have produced products to allow its users the chance to live their dreams.
Louisville Slugger bats are made by Hillerich & Bradsby Company in Louisville, Kentucky. The original thought for the company can be attributed to John A. "Bud" Hillerich, who was just 17 when his story starts. Bud went to a Louisville Eclipse game and saw Pete Browning break his bat. Browning had been in a major slump at this point and Bud's father had a woodworking shop, so the two got together to make a new bat. With Browning advising Bud, he created a new bat for the major leaguer. While Bud's father was originally against the idea of making bats, he eventually gave in and Louisville Slugger turned into the world famous company it now is.
Over the years, Louisville Slugger has adapted to the surrounding markets and moved into the alloy metal bat market. They did this to cater to high school and college baseball leagues, as well as aluminum bat slowpitch and fastpitch softball leagues. Despite this, their biggest asset is producing high quality wooden-made bats. Among them are the various models of MLB-sanctioned Slugger ash bats and the more elite models, the MLB Prime and M9 maple bats.
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