Worth is another baseball and softball equipment manufacturer based out of St. Louis, Missouri. Founded in 1912 when George Sharp Lannom, Jr., purchased a tannery in Tullahoma, Tennessee for the purpose of establishing the Lannom Manufacturing Company. Lannom, at first produced mostly horse collars. As automobiles began to gain in popularity, the demand for horse collars shrunk and Lannom’s focus turned to leather baseball and softball products using the "Worth" name. Worth has since been acquired by Jayden Corporation, making it part of the Rawlings and Jayden Team Sports family.
Over time, Worth became the world’s largest manufacturer of baseballs. In 1975, Worth was officially formed with the marketing and sales of products aimed directly towards sporting goods. At the time when Worth began producing wood bats, the majority of bats industry-wide were made from northern white ash. The company established wood mills in New York and Pennsylvania where they produced lighter bats made from ash wood stock.
The Worth Sports Company was formally organized in 1975 as the sales and marketing arm for all sporting goods products and divisions of Lannom. In addition to the normal marketing functions, Worth emphasizes and provides new product research and development. In fact, the emphasis placed on this development is largely responsible for Worth's leadership role in the sporting goods industry.
As time went on and the business continued to evolve, Worth began to focus their efforts on alloy and composite made bats. Lannom's company produced its first aluminum bat in 1968, seven years before Worth Sports was created.
When it came to their balls, the research and development team began to look at how to make better balls with a Poly-X core. This core was different from the regular core in softballs and baseballs. The Poly-X core was meant to expand the longevity of the ball and with the advancement of composite and alloy bats, are being sent flying out of ball parks around the country.