If you have ever ridden a mountain bike or BMX bike for a prolonged period of time, you can attest to the various aspects of the ride that can become uncomfortable. One of those discomforts can be in the grips. That is where Lizard Skins came about being created in 1993. The company wants to protect the rider and make their time on their bike more enjoyable. In the cycling business, the name Lizard Skins has become synonymous with the sport because of their desire to make everything biking better for all involved.
Every Lizard Skin product is examined thoroughly before being shipped out to retailers. This is the case for those products produced outside the United States and in their plants located within the country. Every item is checked in the United States to ensure they adhere to their strict quality standards at all times so customers won't need to worry about their product malfunctioning.
The brand is one that is trusted around the world because of the quality of product. Through their high standards for products, they have become a company that retailors can trust and rely on at all times. The company knows what cyclists look for because the founders are cyclists themselves. This experience in the field has made it easy for them to create a product that they know customers will want to use.
One important aspect of all Lizard Skins products is that when possible, recycled materials are used to create their products. This will eliminate excess waste that will damage the environment. This is something that the company wanted to achieve when they started out. A quick story about how business can change in an instant, the company placed their first ad in Mountain Bike Action magazine. They nearly missed the deadline to get the ad in the magazine. However, they narrowly got the ad in to through FedEx and immediately began to get calls from customers. It is a story of how business can change in an instant.